Bloomsbury FC“A Seat at the Table”
In celebration of International Women’s Day 2024, we decided to explore inclusivity and representation in football; in particular the need for more female coaches.
We partnered with Bloomsbury Football to bring to life ‘A Seat At The Table’ a series that recognises and celebrates the female coaches within their community.
It featured and was supported by the following media platforms COPA90, Stylist, Popsugar, Soccorex & InsideTheGames.
For more check out our official site here.
Hero Film
Films
Role: ACD/Copywriting
Team: Martha Omasoro (CD), Jade Keisha Gordon (Photographer), Charlie Firth (Editor), Miriam Omasoro (Assistant Videographer), Eva Katherine (Assistant Photographer)
Output: Social
Live: March ‘24
The Photoseries
The Reactions
Here’s how the general public, press, media + women’s football community reacted to our campaign.
The stats: 22.3k reach > 22.8k video plays > 29.3k impressions (not including COPA90 yet) > 19h hr 56 mins of watch time + ALL ORGANICCCCC!
Bloomsbury Football Credits
Marketing Manager - Isabella Chauzy
Coach 1 - Beth Freeman
Coach 2 - Morgan Briggs
Coach 3 - Sasha Lewin
Visit Bloomsbury Football for more!